From the Draft Engagement Strategy:

“The advantage of a quantitative approach is that it produces valid and statistically correct data. The disadvantage with the approach is that it does not provide detailed information about how key stakeholders feel about the proposal and does not enable people to suggest alternatives or to become significantly involved in the process.

Qualitative engagement tools allow key stakeholders to be involved in the process to have their say, voice concerns and comment on detailed proposals or possible courses of action. Examples include focus groups, public meetings, forums and information sessions.

Such engagement techniques are valuable for understanding the perceptions and views of the community, generally those members who have a significant stake in the proposal or have strong feelings about it. It is very important to recognise that qualitative engagement techniques do not, however, provide information about the total numbers who support the proposal.

A common error is to confuse the two methodologies and assume that a qualitative methodology has provided quantitative data. For example, because 100 people have attended a public forum and supported a proposal, it can be wrongly assumed that the proposal therefore has community support. Hence a forum can provide information about WHY people support the proposal but provides little information about HOW MANY in the overall community support the proposal.”

AND

“Community engagement processes will be regularly reviewed and evaluated to ensure that they adequately capture community views, that methods are accessible, timely and easy to use for community members and any appropriate improvements be made
to Council processes”.